EX.CO & iab

Digital Content Design

Digital content experience for a student‑focused career awareness campaign — designed using expressive typography and interactive layouts to translate personality preferences into digital and advertising industry roles.

A laptop displaying an article from the company IAB, promoting careers into digital advertising.

In collaboration with EX.CO and IAB, this interactive online article was designed to guide students through possible careers in the digital and advertising sectors.

The piece centred around a personality quiz, where users answered questions about their working style and preferences — from environments to mindset — to discover the roles that best matched their strengths and interests.

Each resulting role was visualised through custom‑styled typography that captured its character and tone.

The design of the resulting roles leaned into an expressive typographic approach, where custom treatments were used to reflect the essence of each role, bringing personality into the results in a bold and graphical way.

Person reading an article on a smartphone.

The design followed IAB’s identity while expanding it with dynamic, expressive typographic styles.

The layout was bold yet minimal, prioritising interaction and legibility across devices, inviting students to explore their strengths and preferences through a playful and editorially‑driven visual language.

A laptop displaying an article from the company IAB, promoting careers into digital advertising.
A tablet device displaying an article from the company IAB, promoting careers into digital advertising.