EX.CO & Boots

Digital Content Design

Digital experience for parents — designed using playful illustrations, photography, and layouts to guide users through a vitamin knowledge quiz and promote child-friendly supplements.

Three smartphones showing articles and images of playful children.

In collaboration with EX.CO and Boots, this interactive online article was developed to help parents understand the benefits of children’s vitamins through a light, engaging quiz format.

The experience asked vitamins questions, supported by visuals about nutrition and children’s habits — leading to educational feedback and relevant product suggestions.

Tablet device displaying an article about Boots vitamins for kids, including text and images of playful children.
A playing young girl holding two toy eyes on her eyes.
A playing young boy holding himself upside-down on what looks like a swing outdoor.
A young boy sticking his tongue out catching the rain.
A young boy holding fruit, titled: ‘Vitamin Genius’.
A young boy cheekily sticking his tongue out holding two toy letters to his eyes, titled: ‘2 out of three ain’t bad’.
A young girl with a quirky/funny expression, titled: ‘Better luck next time’.

The design brought together Boots’ bright, approachable product identity with a mix of cheerful photography and expressive, character‑based illustrations.

Each quiz step introduced a new visual interaction — from animal characters to food imagery — making the journey feel fun, informative, and accessible for busy parents.

Every screen combined type, imagery, and branded product packaging with friendly, conversational copy, guiding users toward specific Boots Kids vitamins, connecting educational content directly to curated product recommendations.

The final experience served as a branded learning moment — equal parts health education and product discovery — offering Boots a creative, parent‑focused way to communicate the value of vitamin supplements for children.

A playing young girl holding two toy eyes on her eyes.
A young boy sticking his tongue out catching the rain.
A playing young boy holding himself upside-down on what looks like a swing outdoor.
A young boy holding fruit, titled: ‘Vitamin Genius’.
A young boy cheekily sticking his tongue out holding two toy letters to his eyes, titled: ‘2 out of three ain’t bad’.
A young girl with a quirky/funny expression, titled: ‘Better luck next time’.
Boxes of Boots vitamins for kids.