Donati Metalli is an Italian company in the metallurgical sector, specialising in connecting manufacturers with essential resources.

Serving a network of national and international firms, Donati Metalli provides steel solutions and materials for mechanical and industrial applications, ensuring reliability and efficiency in its partnerships. For over three decades, the company operated without a defined visual identity. However, with new team members and an expanding network of suppliers and clients, Donati Metalli sought to modernise its collaterals and establish a more professional and identifiable visual identity.

A logo designed to embody Donati Metalli’s reputation as key connectors in the Italian steel market.

Through the use of simple geometric forms, the logo is centred on active and negative shapes, designed to play their role in inviting the viewer in completing the image — enhancing the logo recognition and memorability. With the interplay of sharp and rounded cut-out shapes, the logo incorporates the company’s initials (a round bowl of the D for Donati — the company’s family name, and a sharp M for Metalli — meaning metals in Italian), suggesting the the company’s profession, the connections Donati Metalli offers to its clients, and the company’s personal, custom, and tailored approach for their partnerships in the metallurgical industry.